Everflow Review: Features, Integrations and Pricing

A good affiliate tracking software will save you time and effort when growing your affiliate, influencer or referral program. If you are thinking about working with Everflow, our review will help you to make a decision on whether it will be a good fit for your business, and introduce Tapfiliate as a solid, value for money alternative.

Everflow Affiliate Tracking Tool

Everflow is a partner marketing platform designed to help advertisers, agencies, and networks effectively manage and optimize their marketing campaigns including affiliate partnerships, media buying and strategic partnerships in a single dashboard. Let’s dive in to their additional features.

Everflow Key Features

Tracking

Understanding your marketing efforts is essential for any marketer. Everflow’s offers tracking via direct linking rather than affiliate links, view-through attribution, unique QR code tracking and coupon code tracking. This tracking platform xhelps you to see which of your advertising and performance channels are sending visitors to your website, understand how much your ads are really being seen, track the success of physical ads like flyers or posters as they lead customers online and gives you insight into the success of your organic, non-paid website traffic. Plus, for businesses with mobile apps, Everflow tracks how well each mobile partnership is working, giving a clear picture of where mobile advertising efforts are most effective.

Analytics and Reporting Feature

Everflow helps you to understand how well your ads are performing wherever they are shown, so you can make improvements. It also keeps track of when people interact with your ads, giving you a clearer picture of how engaging each ad is. Understanding how fast an ad click leads to a purchase is essential and Everflow gives you the ability to do this.

You can get detailed information on the clicks your ads receive, ensuring you know exactly where your traffic is coming from. You can set up custom reports to be emailed to you automatically. Plus, you can compare your ad performance between different times to spot which strategies are improving over time or to identify seasonal trends.

Attribution

If you work with influencers you can use unique coupon codes and tailored tracking URLs to attribute sales and interactions accurately. This strategy helps to secure your campaigns against coupon misuse through conversion tracking. These tools allow marketers to assess the value of their partnerships, promoting strategic growth and enabling fine-tuned campaign optimization.

Automation

Everflow offers a straightforward platform that offers automated integrations to payment processing. It integrates easily with your existing tools and you can set rules to get notified or block traffic based on performance. It has open API and webhooks capabilities, while its targeting optimization ensures you’re always reaching the right audience.

Lead Generation

Everflow provides a comprehensive view of the lead generation cycle. It tracks the journey of a lead from initial form engagement to submission and eventual approval, offering insights into the effectiveness of lead management and payment systems. The platform integrates with Pay-Per-Call campaigns, enhancing the tracking of phone leads. Additionally, it facilitates the sharing of attribution data with advertising platforms such as Facebook, TikTok, and Google Ads, which can assist in evaluating the performance of affiliate and internal marketing efforts. Everflow also features a marketplace, which serves as a resource for finding and partnering with affiliates that align with your business objectives

Everflow Pay

Everflow simplifies financial transactions with affiliates through its partner payment system, eliminating the need for manual invoicing and streamlining compensation processes.If there are any delays or challenges with payments, Everflow’s support team can help. The platform does not impose subscription fees for partner payments, which can lead to cost savings for your business. Additionally, Everflow has an upgraded service offering to manage payments, where they take on the responsibility of processing payments and collecting tax documents

Analytics

Everflow gives you the power to consolidate your performance reporting to gain insights into how your marketing strategies drive revenue. Track engagement, conversion rates, and retention across all channels.

Everflow drills into affiliate data to identify high and low-performing placements, turning good partners into great ones. By filtering results by placement and analyzing key metrics, your team can enhance strategies and focus on areas that drive growth.

Customization Opportunities

Everflow offers various customization options for managing affiliate partnerships. The partner signup process is adaptable, allowing for a branded experience from the outset. Communication tools within the platform can be configured to facilitate clear and regular interaction with partners. Additionally, the platform allows for customization of the affiliate portal, enabling a user-friendly interface that aligns with specific brand requirements. These customization features support a functional and streamlined approach to affiliate management

Everflow Integrations

Everflow offers integration with various tools. The platform is compatible with 40 different customer management, and advertising tools. It provides functionalities for real-time data tracking and reporting, which can assist users in understanding their performance marketing channels.

Everflow Pricing Details

Everflow definitely isn’t the cheapest affiliate software on the market , especially for businesses just starting out or those with limited requirements. It would probably be suited to larger businesses who are looking for lots of bells and whistles. They have two pricing options:

Core plan: $750 per month with a 6-month contract

Enterprise plan: Price on application with a 6-month contract

Everflow Customers

Everflow has a range of customers that choose to work with them, from ecommerce to banking. Here are a few of them:

Classpass: ClassPass is a versatile fitness membership platform that offers access to a diverse range of workout classes, wellness experiences, and gym sessions across multiple locations. This innovative service allows users to customize their fitness journey, providing flexibility and variety to meet individual preferences and fitness goals.

Bunq: Bunq is an innovative digital bank, known for its user-centric approach and commitment to sustainability. It offers a range of financial services, including personal and business accounts, with features that promote ease of use, flexibility, and environmental consciousness.

Sharecare: Sharecare is a comprehensive digital health platform that empowers individuals to manage all aspects of their health in one place. It offers personalized resources, including health assessments and tracking tools, to support users in achieving their wellness goals and improving overall health.

Everflow Reviews

Everflow has received mixed reviews from its users, reflecting a range of experiences. Many users praise its detailed analytics and reporting capabilities, which offer valuable insights into marketing campaign performance. The platform’s user interface is often noted for being intuitive and user-friendly, making it accessible for marketers of varying experience levels.

On the other hand, some users have mentioned a steep learning curve and occasional challenges with setting up more complex features. User Trent W. elaborates:

There are some aspects of the software that are fairly technical, and require an advanced understanding.

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There’s also feedback regarding the need for more customizable options in certain areas and one user, Ishan B. says there can be some improvements in their UI.

UI is something which they can work with. It is a little incompetent compared to other platforms in the market

Overall, while Everflow is generally well-regarded for its core functionalities and integration capabilities, the experiences of individual users can vary. Ensuring that it’s the right software for your business is a key step. 

How to Choose the Right Affiliate Tracking Software for Your Business

Write Down Your Company Needs

Before you start your search, define your goals and what you aim to achieve with the affiliate tracking software. Are you looking to simply monitor conversions, or are you also keen on detailed analytics, like referral sources and conversion pathways? By pinpointing specific objectives, you’ll be better equipped to find software that aligns with your company’s needs. Affiliate program success will be easier when you know what you need.

See What Affiliate Marketing Software is Available and do Your Research

The market is flooded with a wide range of affiliate marketing platforms. Don’t rush your decision. Instead, spend time reading reviews, gathering feedback from colleagues in the industry, and diving into case studies to understand the real-world applications and benefits of each software.

Check Which Features Will be Essential

While many platforms will boast a wide range of features, it’s crucial to identify which of those are essential for your operations. Perhaps you need robust reporting tools, or maybe real-time tracking is pivotal. By establishing a list of must-have features, you can sift through options more effectively.

Look at Integrations With Your Tech Stack

A good affiliate software solution should integrate smoothly with your existing tools, whether it’s your CRM, eCommerce platform, or email marketing suite. Seamless integrations ensure that data flows effortlessly between systems, enhancing efficiency and minimizing manual input.

Check Your Budget and Ensure You Can Afford It

Cost is always a factor. While it’s tempting to go for feature-rich software, it’s essential to ensure it’s within your budgetary constraints. Analyze the total cost of ownership, including any potential upgrades or additional costs, to avoid unpleasant surprises later.

Make Use of Any Free Trials and Demos

Many performance marketing platforms and software providers offer free trials or demos. This is an invaluable opportunity to ‘test drive’ the software. Use this time to explore its features, gauge its ease of use, and determine if it aligns with your operational needs.

Check the Software is User Friendly

An intuitive interface is crucial. Your team should be able to navigate the software without constantly referring to a manual or needing extensive training. Performance tracking should be simple. User-friendly software reduces the learning curve and ensures your team can harness its full potential right from the start.

Check the Security of the Software

In today’s digital age, data security is paramount. Ensure the software provider adheres to stringent security protocols. Features like end-to-end encryption, two-factor authentication, and regular security audits are signs of a secure platform.

Chat With Customer Support

Beyond the software itself, the quality of customer support is a significant factor. Reach out with questions and gauge their responsiveness, knowledge, and willingness to assist. Reliable customer support can make a massive difference, especially in critical situations.

In essence, choosing the right affiliate tracking software is a comprehensive process. It requires careful consideration of your business needs, a deep dive into the features and benefits of available options, and an evaluation of other aspects like integration, security, and support. With thorough research and analysis, you’ll be well on your way to selecting a tool that propels your affiliate marketing efforts to new heights.

Tapfiliate Affiliate Software: A Valuable Alternative to Everflow

In the search for effective affiliate marketing tools, Tapfiliate stands out as a valuable alternative to Everflow.

This section will go into detail about Tapfiliate’s features and pricing, offering insights for those considering different options in affiliate marketing software.

Track Affiliate, Influencer, and Referral Sales in Real-Time

Tapfiliate is designed to help businesses track sales from affiliates, influencers, and referral programs in real-time. This feature allows users to see how their marketing efforts are performing as they happen. For instance, when an influencer promotes a product, Tapfiliate can track any resulting sales and provide this information immediately. This real-time tracking is helpful for businesses to understand which partnerships and strategies are most effective, enabling them to make timely and informed decisions about their affiliate marketing campaigns. It’s a straightforward way for businesses to keep a close eye on how different promotional activities directly contribute to sales.

Integrate With Your Tech Stack

Tapfiliate offers easy integration with a variety of existing technology platforms that businesses commonly use. This means that it can be seamlessly connected with tools like e-commerce platforms, payment processors, and email marketing services. Such integration simplifies the process of managing affiliate programs because it allows businesses to work within their existing digital infrastructure. By integrating with these tools, Tapfiliate ensures that businesses can track affiliate activities and manage their programs without the need to switch between different systems or learn new software. This makes it a convenient option for businesses looking to add affiliate marketing capabilities to their current tech setup.

Automatically Invite Your Customers to Promote You

Tapfiliate includes a feature that automatically invites your existing customers to become promoters of your products or services. This function works by identifying customers who have already shown interest or engagement with your brand and encouraging them to share their positive experiences with others. By turning satisfied customers into advocates, you can expand your marketing reach organically. This automated process saves time and effort, as it eliminates the need to manually recruit each promoter, and it harnesses the power of word-of-mouth marketing, which can be highly effective and trustworthy for potential new customers.

Provide Flexible Commissions For Your Affiliate Partners

Tapfiliate allows businesses to set up flexible commission structures for their partners. This flexibility means you can tailor the commission rates to suit different types of partnerships or marketing campaigns. For example, you might offer higher commissions for top-performing affiliates or create special commission rates for limited-time promotions. This adaptability in commission setting helps in maintaining a motivated and engaged network of partners, as they can be rewarded appropriately for their efforts in promoting your products or services. Such a system ensures that both the business and its partners can find mutually beneficial terms, encouraging long-term collaboration

 Use Automation For Your Work

Tapfiliate includes automation features that simplify repetitive tasks in managing affiliate marketing programs. This automation can handle tasks like approving new affiliates or sending out communications. By automating these processes, it reduces the time and effort required to manage the program, allowing you to focus on strategy and relationship building with your partners. This feature is especially beneficial for businesses looking to scale their affiliate programs without significantly increasing their workload, ensuring that the program runs smoothly with minimal manual intervention.

Access Customization for Your Partnership Programs

Tapfiliate offers customization options for your partnership programs, allowing you to tailor various aspects to fit your specific needs and goals. This includes customizing how the program looks, setting specific terms for partners, and creating unique links or promotional materials.

This customization ensures that your affiliate or referral program aligns well with your brand identity and marketing strategies. It also allows for flexibility in catering to different types of partners or campaigns, making your program more attractive and effective for a diverse range of promoters. This feature is particularly useful for businesses that want a personalized approach to their partnership programs, enhancing both the partner experience and program effectiveness. 

Highly-Rated Customer Support

Tapfiliate is known for its highly-rated customer support, providing timely and helpful assistance to users. This support is crucial for troubleshooting, guidance, and ensuring users can make the most out of the platform. Whether it’s through quick response times, detailed instructions, or friendly service, Tapfiliate’s customer support team plays a key role in enhancing the user experience. This aspect is often appreciated by businesses.

Tapfiliate Pricing

Tapfiliate offers pricing models that cater to different business sizes and needs. These plans are typically structured to align with the scale of the user’s affiliate program, including the number of affiliates or the volume of traffic. This allows businesses from small startups to larger enterprises to find a plan that fits their budget and requirements. Here’s an overview of our pricing tiers, which also are available on an annual basis.

Essential: $89/month. This plan offers features suitable for small businesses or startups beginning their affiliate marketing journey.

Pro: $149/month. This plan is ideal for growing businesses with expanding affiliate marketing needs who want to scale.

Enterprise: Custom pricing. This plan is tailored for large businesses or enterprises, offering extensive features and personalized support to meet complex requirements.

Everflow Affiliate Management vs Tapfiliate Affiliate Management

No Fixed Term Contracts

Tapfiliate offers a flexible approach to contracts, allowing most of its users to enjoy the service without being tied to fixed-term agreements. This means that aside from those on enterprise plans, customers can use Tapfiliate on a more flexible, month-to-month basis, providing the freedom to adjust or cancel services as their business needs evolve.

In contrast, Everflow requires all its customers, regardless of their plan, to commit to fixed-term contracts of six months. This approach from Tapfiliate can be particularly appealing to businesses seeking less rigid contractual obligations and more adaptability in their affiliate marketing efforts.

Pricing

Tapfiliate offers more accessible pricing models for businesses, with plans starting at $89 per month. This makes it an attractive option for small to medium-sized businesses or those just beginning their affiliate marketing ventures, with room to grow into our Enterprise plan. On the other hand, Everflow’s pricing starts at a significantly higher point of $750 per month, positioning it as a choice more suited for larger businesses or enterprises with more extensive budgets. 

Integrations

When comparing Everflow and Tapfiliate, it’s evident that both platforms cater to a wide range of business needs, albeit with different focal points.

Everflow’s integrations include fraud detection, CRM, media buying, and e-signature solutions. This is appealing for larger businesses or those with intricate, multi-channel marketing strategies.

Tapfiliate, with its integrations for e-commerce platforms, payment gateways, and SaaS tools, offers a streamlined and versatile solution that is equally valuable for businesses of all sizes. Its ease of integration with essential e-commerce and online business tools makes it an attractive option not just for small and medium-sized businesses but also for larger enterprises looking for efficient, scalable affiliate marketing solutions.

Tapfiliate’s focus on crucial, industry-specific integrations like e-learning and recurring billing for SaaS platforms demonstrates its adaptability and relevance in various business contexts, making it a strong contender for businesses seeking a balanced blend of functionality and user-friendliness.

Automatically Invite Your Customers to Promote You

Tapfiliate offers you the ability to automatically turn your customers into brand advocates, especially useful for businesses of all sizes looking to organically grow their marketing reach. This automated process identifies and invites satisfied customers to share their positive experiences, transforming them into active promoters without the need for manual intervention. This not only saves time but also capitalizes on the power of authentic, customer-driven marketing.

The absence of such a feature in Everflow highlights Tapfiliate’s strength in harnessing the potential of word-of-mouth and customer loyalty. By simplifying the process of building an affiliate network through existing customer relationships, Tapfiliate provides a valuable tool for businesses aiming to expand their reach and build their brand through trusted, customer-based advocacy. This feature is particularly appealing for businesses seeking to grow their affiliate program in an organic and customer-centric manner. 

Tracking and Reporting

Everflow provides a more complex and detailed analytics experience, suitable for larger enterprises or campaigns that demand in-depth data analysis. While Everflow excels in granular analysis and real-time tracking, Tapfiliate stands out for its approachable, user-friendly design, making sophisticated affiliate tracking and reporting accessible and manageable for businesses of any size, from startups to large corporations

On the other hand, Tapfiliate shines with its user-centric design, offering an intuitive and straightforward interface for tracking and reporting. This simplicity is a significant advantage for businesses of all sizes, especially for those who prioritize ease of use and clarity. Tapfiliate’s approach to reporting is focused on delivering actionable insights without overwhelming the user with too much data, making it an excellent choice for businesses seeking efficiency and straightforward analytics. Its tracking capabilities are robust and reliable, ensuring accurate data on affiliate performance and sales. This balance of simplicity and effectiveness makes Tapfiliate a highly appealing option for those who value clarity and ease in managing their affiliate programs.

Customization

Tapfiliate and Everflow offer varied experiences tailored to different business needs. Tapfiliate stands out for its flexibility and user-friendly customization options. It allows businesses to easily personalize aspects of their affiliate programs, such as commission structures, promotional materials, and affiliate pages. This level of customization is straightforward and accessible, making it ideal for businesses of all sizes, especially those seeking a balance between functionality and ease of use. Tapfiliate’s approach enables businesses to align their affiliate program closely with their brand identity and marketing strategies without requiring extensive technical expertise.

Tapfiliate’s REST API capabilities adds a significant dimension to its customization potential, positioning it as a highly versatile tool not just for straightforward customizations, but also for advanced, technical modifications. The REST API enables businesses to deeply integrate and automate their affiliate programs, offering a level of customization that goes beyond the user interface. This feature is particularly appealing to businesses with specific technical requirements or those looking to create a highly tailored affiliate program that seamlessly integrates with their existing systems and workflows.

Everflow, on the other hand, offers a more advanced level of customization. It caters to businesses with specific and complex needs, providing deeper options for customization in reporting, tracking, and managing affiliate relationships. Everflow’s platform is well-suited for larger enterprises or those with sophisticated affiliate programs that demand a higher degree of control and detailed tailoring. Its customization capabilities are extensive, allowing for intricate adjustments and a high level of program specificity.

Support

Tapfiliate offers comprehensive support that caters not only to basic user inquiries but also to more complex technical challenges. This capability is essential for businesses that may encounter intricate issues as they scale their affiliate programs or integrate the platform deeply with their existing systems. The versatility of Tapfiliate’s support team in addressing a wide range of problems, from simple user interface questions to advanced technical issues, makes the platform a strong choice for businesses of varying sizes and technical proficiencies. The team is available 24/7 via direct message, X, and Facebook.

Everflow, known for its expertise in dealing with advanced and technical support queries, also provides a high level of customer service. This makes it particularly valuable for users with complex affiliate marketing setups or those who need specialized assistance with the platform’s more sophisticated features.

FAQs about Everflow Partner Tracking Software

What is Everflow?

Everflow is a performance marketing platform designed for tracking, managing, and analyzing affiliate and performance marketing campaigns.

What are the Limitations of Everflow?

Pricing and Accessibility: Everflow’s pricing starts at a higher point compared to many of its competitors, making it less accessible for small businesses or startups with limited budgets.

Complexity for New Users: The platform’s extensive features and capabilities, while powerful, can be overwhelming for new users or small businesses without a dedicated team to manage complex affiliate programs.

Technical Expertise Required: To fully utilize Everflow’s advanced features, a certain level of technical expertise is often necessary. This requirement can be a barrier for businesses lacking in-house technical skills.

Integration Compatibility: While Everflow supports a wide range of integrations, there may be specific tools or platforms that are not fully compatible, which could be a limitation for businesses relying on these tools.

Who are Everflow’s Competitors?

Tapfiliate: Tapfiliate is a cloud-based platform that is user-friendly and particularly appealing to small, medium-sized businesses and large businesses. It provides essential tools for affiliate tracking and management.

Impact: A platform offering a broad set of tools for managing affiliate and partner programs, catering to businesses seeking a comprehensive approach.

PartnerStack: Specializing in partnership programs, particularly for SaaS companies, PartnerStack is known for its channel management capabilities in affiliate, referral, and reseller programs.

Post Affiliate Pro: This platform is is an affiliate management platform recognized for its customizable and flexible solutions, appealing to businesses that require specific tailoring of their affiliate programs.

Affise: Offering performance marketing solutions, Affise is geared towards advertisers, agencies, and networks focusing on automating and scaling affiliate efforts.

Want to start your affiliate program without impacting your budget? Start working with Tapfiliate, and get value for money with our 👉 free 14-day trial.