Company Background

At MDHearingAid, access and affordability are everything.

With over a decade of experience selling high-quality, affordable hearing aids directly to consumers, MDHearingAid has set out to improve patient access to affordable hearing solutions. The company delivers on this commitment by charging thousands less than the average cost of $4600 that a consumer pays for hearing aids, as well as streamlining the buying process so that customers can get FDA-registered hearing devices delivered right to their door.

To reach this goal, MDHearingAid looked to industry professionals that share a genuine interest in their mission and who could help spread the word about their product.

Their search led the company to Tapfiliate. Tapfiliate’s REST API made it simple for MDHearingAid to start an affiliate marketing program that tracks conversions by phone and automatically awards commissions to their affiliates.

How MDHearingAid boosted conversions with affiliate marketing

Being that over half their orders are received by phone, it made sense for MDHearingAid to use phone attribution tracking for their affiliate marketing efforts. When affiliates sign up, they are automatically given a trackable phone number and get credit for any phone sales they make without having to do any extra work.

This setup was key to the company’s affiliate program being a success, along with having a solid affiliate strategy.

MDHearingAid added, “Since adding Tapfiliate, we’ve had one of our highest weekly conversion rates this calendar (also our fiscal) year at 1.76. Prior to Tapfiliate, we were averaging a 1.26 weekly conversion rate!”

Tapfiliate’s API offers a robust tracking solution

When MDHearingAid began searching for a platform to run their affiliate program on, they found other solutions were more complex and charged significant fees. An unhappy affiliate was the catalyst to make the change to an affiliate marketing software that fit both MDHearingAid’s expectations, as well as the expectations of their affiliates.

And these expectations were met with Tapfiliate. This includes having:

• Technical capabilities, particularly the REST API
• Timely & helpful support team
• Comprehensive documentation
  

“The process was quick and painless. The Tapfiliate support team was really fast in responding to our questions and almost always provided documentation for further guidance.”

MDHearingAid utilized the Tapfiliate Rest API to automate tracking phone conversions. Each affiliate is provided with their own telephone number(s) and shows that phone number to any visitor they send to the website. The affiliate can also publish that phone number on their website, emails, etc. The phone number is associated with each affiliate via their unique coupon code — this is created to a conversion using the Tapfiliate Coupon API.

Streamlining workflows with automated commission approval

Along with tracking phone conversions, MDHearingAid was able to use the REST API to automate conversion approval based on the company’s 45-day free trial. Commissions are approved or disapproved based on whether an order was returned or not after the free trial has ended.

This removes the need for their affiliate manager to manually approve/disapprove commission, giving them more time to spend on recruiting.

Saving time has resulted in the company being able to have a more engaged, proactive affiliate program. This includes having a dedicated manager that is always monitoring affiliate relationships and performance. “Having someone who can both nurture current relationships and attract potential affiliates is critical. We are here to help our affiliates be successful and definitely do not operate with a ‘set it and forget it’ mindset.”

Building relationships for better promotions

For those familiar with affiliate marketing, one of the most common challenges businesses face is finding great affiliates to promote their products.

Since they began using Tapfiliate, MDHearingAid saw a big boost in the number of affiliates added to their program. The ability to sign up affiliates either manually or with an easy-to-use signup form has led to the company doubling its number of affiliates in just one month!

Along with its growing affiliate network, MDHearingAid credits its success to partnering with passionate affiliates. The company’s affiliates are primarily made up of industry professionals or those within their niche of senior wellness. “Our best affiliates are those who show a genuine interest in our mission and goal of improving patient access to affordable hearing solutions, and making people’s lives better by helping them hear.”

Between the attractive commission structure, as well as a dedicated affiliate manager to work directly with their affiliates for content strategies, MDHearingAid feels that they have created a worthwhile affiliate program. Having strong affiliate relationships helped the company build brand loyalty, as well as be more visible and present in myriad places online.

Interested in learning more about MDHearingAid?

MDHearingAid partnered with professional audio engineers to design the world’s easiest-to-use, free online hearing test. With their free online hearing test, you can get personalized information on your hearing. It’s designed to work with headphones, taking only 8 minutes to complete. You can get started with your free test here.

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Stemming from a passion for music and the urge to teach, Master the Handpan has redefined music lessons. Founded in 2016 by David Charrier, Master the Handpan uses online courses to fulfill its mission of helping handpan players learn fast and have fun with their instrument. Offering several courses ranging from beginner to advanced levels and being available in English and French, Master the Handpan has grown to have over 4,500 students from around the world enrolled in their school.

Part of this growth came from students recommending their courses organically to others. Realizing this, Master the Handpan decided they wanted to officially incorporate affiliate marketing into their overall strategy — both as a way to thank their existing customers and also as a way to encourage recommendations further more consistently.

Easy Integration and Flexible Solutions

In the search for a tool to make this possible, MasterTheHandpan found Tapfiliate.

Along with easy-to-use integration, Master the Handpan needed a tool with customizable features and flexible options in order to accommodate having affiliates from all over the world. And they found it with key features from Tapfiliate, including:

• Ability to create multiple programs
• Support of several languages
• Managing different currencies

Turning Happy Customers into Top Promoters

Master the Handpan said a key part of their success had quality course content.

And the result of this great content is great customer-driven marketing.

Fostering Meaningful Connections for Growth

From the start of its affiliate marketing efforts, Master the Handpan has focused on having ongoing, meaningful connections with their affiliates. Their affiliate program is only open to students at Master the Handpan for now so that they can create a relationship and ensure that their affiliates can promote their courses in a way that is reflective of their core mission and values.

They emphasize that it’s important to “View your affiliates as your ambassadors. It’s not a money-driven relationship. It’s relational first and foremost.”

Master the Handpan also offers its own advice about expanding affiliate programs beyond just customer recommendations and thinking about how you can leverage connections in the industry. For instance, if you’re selling a cooking course, think about partnering with a good cook or maybe companies that manufacture cooking equipment that you use in your course.

With Tapfiliate, Master the Handpan has been able to build relationships with happy customers, incentive and reward recommendations, and ultimately create a steady growth channel for their online course.

For more on Master the Handpan, you can visit their handpan course site here.

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Company Background

Enpal is a successful, award-winning start-up in the solar industry founded in 2017 in Berlin with the mission to fight climate change. It offers solar systems for rent, making switching from fossil to renewable energy sources, such as solar energy, affordable even for private individuals.

Within less than five years, Enpal became Germany’s first green unicorn, with more than 3,000 employees and over 23,000 happy customers.

Goals and Challenges

Before starting with Tapfiliate in 2020, Enpal had already stepped into affiliate marketing, trying to diversify its customer acquisition efforts. However, the cooperation with the networks revealed its pitfalls. So, the main company challenges were:

• A 30% commission that all advertisers needed to pay affiliate networks
• Having an additional barrier between Enpal as an advertiser and its publishers
• Being restricted by the platform’s rules and guidelines

To find the most cost-effective way to grow the number of qualified leads and get complete control over their affiliate programs, Enpal opted to try Tapfiliate.

Solution

Since Tapfiliate is subscription-based affiliate tracking software, our users pay only a monthly subscription fee allowing brands to cut down on affiliate marketing costs. Besides, the platform provides advertisers with full freedom in affiliate program customization and management, making it a perfect fit for Enpal’s overall marketing strategy. 

  Enpal asserted that they chose to work with Tapfiliate because:

• Tapfiliate is very user-friendly and intuitive as the interface contains only the essentials, not overloading the user with thousands of technical options. 
• Onboarding new partners is easy, and the dashboard is ideal for tracking affiliate activity. In addition, the reports are highly detailed and allow deep insights into the individual performance of partners.
• Tapfiliate is feature-rich and highly adjustable to any specific needs yet cost-effective as it does not require any extra fees or commissions to be paid.

Transition and Usage Experience

The Tapfiliate integration and onboarding process went very smoothly. Enpal canceled their partnership with the affiliate marketing platform they’d been using before, then activated their Tapfiliate program and managed to switch over their partners within some weeks. They admit to being very happy with this migration. 

Also, Enpal highly appreciated Tapfiliate’s support articles and professional educational materials, as well as the assistance of the Customer Success Team.

Now, the Enpal team successfully exploits the potential of the affiliate marketing software to the full, using all its features. They easily created their own custom program, set the conditions, implemented the tracking on their end, and created a detailed overview for the users on the signup page. 

Results

• Tapfiliate let the Enpal team significantly improve the process of onboarding new partners and helped to generate thousands of leads via those partners. So, currently, Enpal can boast more than 200 active partners in their affiliate program.
• According to Enpal, one of the main benefits of cooperation with Tapfiliate is that they were able to scale their affiliate program and increase the number of leads per year by 10%. 
• The Enpal team also optimized its affiliate marketing expenses and managed to adjust and customize the affiliate program to its business model.

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